I collect whys.

I was, by most accounts, an relentlessly curious child. Not badly behaved — just relentlessly curious. I questioned everything: instructions, processes, the unspoken rules that everyone seemed to follow without ever stopping to ask why. My favorite word was why, and I used it like a crowbar.

Every problem is like an onion. You peel. And peel. And peel. Until you're either crying or you've found something worth solving — admittedly, usually both. What looks like a broken button is really a broken flow. What looks like a broken flow is really a broken assumption. And that's the gold nugget I live to unravel.

I still ask why — just with a research framework, iterative design processes, and a delivery date. I wouldn't change it for the world